lufthansa city guide strategy
Stop Chasing General Tour Guides - Lufthansa Brings Destination Guides
In 2025 Lufthansa launched city guides on more than 150 routes, turning each flight into a personalized destination briefing. These in-flight guides go beyond glossy pamphlets; they embed real-time weather, events, and local insights so guests can plan a city adventure before the wheels touch down. Destination Guides: Lufthansa'