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MND Local: How Los Cabos is positioning itself as a ‘second stop’ destination for World Cup travelers: 30% Drop Reveals Desti

30% Drop Reveals Destination Positioning Examples Are Overrated

30% Drop Reveals Destination Positioning Examples Are Overrated A recent analysis shows a 30% drop in incremental revenue when generic destination positioning is used, indicating the approach is overrated. Travel operators who replace bland narratives with localized stories see higher spend and loyalty. Destination Positioning Examples That Break the Rules