forbes travel guide undiscovered events

forbes travel guide undiscovered events

30% of Travelers Sidestep Destination Guides for Travel Agents

30% of Travelers Sidestep Destination Guides for Travel Agents 57% of Forbes’ 2026 destinations host undiscovered festivals, and travelers are turning away from standard destination guides for agents because they view them as generic, time-consuming tools that lack real-time personalization. In my experience, agents who adopt dynamic, data-rich guides see